In this article, we will share some tips on how to take good photos of your rental apartment without having professional camera or knowledge of photography. Most smartphones have a high-quality camera and with a little extra knowledge from this article, you can definitely take beautiful and selling photos of your apartment.
The photos in the advertisement have a very big impact on the rental process. A high-quality photo with good light attracts more attention from potential tenants than a photo taken out of focus, too dark and with a shaky hand.
A study conducted by VHT Studios showed that high-quality photos in advertisements increase the sales and rental process by as much as 32%.
Clean the entire apartment, remove dust from the surfaces and remove fingerprints from the glass surfaces. Start in the kitchen and put everything in the cabinets that doesn’t look good in the picture. This includes, for example, dishwashing detergent, sponges, oil bottles, spice jars, etc. Also make sure that electronic devices (toasters, kettles, sandwich toasters), towels and other accessories are not seen as much as possible so that the interior appears more spacious.
The same principle can be applied to all other rooms. When it comes to real estate photos, follow the motto “less is more”. The new tenant wants to see in the photos what to expect in his new home from every angle, not which shampoo you use or how many carpets are in the hallway.
Natural light and sunshine are your best friends when taking photos. A dimly lit room can look as bad as an over-edited photo. Pick a morning and a nice sunny day to snap photos. Play around with curtains and lights to get the most out of the apartment.
Flowers, flowers, flowers! It’s low cost, but it adds a lot of value to the photos. Complete the apartment with a new bouquet of plants or flowers. Switch on a floor or wall lamp in the living room and bedroom to create a cozy atmosphere. Paintings or a photo on the wall add personality to the apartment.
Try to find the golden mean in the selection and number of photos. Take a photo or two of smaller rooms and two or three photos of larger rooms. Choose a suitable viewing angle so that as much space as possible is visible. Make sure to add a photo of the exterior of the apartment building.
A more innovative solution can be to add a virtual tour of the apartment, which gives the tenant a realistic picture of the apartment. On the Bidrento platform it is possible to add both a video and a virtual tour.
Don’t hide any imperfections on the photos or over-edit them – it’s an expensive and time-consuming process that can do more harm than good. If the photos differ too much from reality, this can be frustrating for the tenant and become an exclusion criterion during the rental process. Be honest with prospects and let them know the strengths and weaknesses of the rental property. With honesty you increase your credibility as a landlord and gain trust.