Content Marketer

Bidrento is a growing B2B PropTech SaaS company based in Tallinn, Estonia. Our property management software helps landlords and property managers automate everyday processes and manage their portfolios more efficiently.

We are looking for a Content Marketer with strong writing skills and a good marketing instinct to help increase Bidrento’s visibility, strengthen our brand and support sales both in Estonia and international markets.

This is not a role for someone who does marketing by simply copying and pasting AI-generated content. We are looking for someone who can think independently, write well, find interesting angles and has a strong sense of language. At the same time, we expect you to use AI intelligently where it genuinely makes work faster – for research, repetitive tasks, content processes and automating other manual work. You should be able to identify good topics and angles independently, understand the business purpose behind content and turn ideas into actual results.

This role is a good fit for you if:

• You write exceptionally well in both Estonian and English
• You can turn complex topics into clear, concrete and engaging content
• You understand B2B marketing and know how to connect content with sales and lead generation
• You can proactively find new topics and ideas instead of waiting for a detailed brief
• You are interested in SaaS, technology and international marketing
• You are independent, detail-oriented and well organised
• You know how to use AI tools intelligently to reduce manual and repetitive work while still being able to create strong original content yourself

What we are looking for:

• Previous experience in content marketing, copywriting or digital marketing
• Excellent Estonian and English
• Ability to write website copy, blog articles, case studies, customer stories, LinkedIn posts, advertisements and email campaigns
• Good understanding of SEO, AI Search / AEO / GEO principles, and how to create and optimise content for both traditional search engines and AI-powered search experiences
• Ability to think from the customer’s perspective and create content that addresses real problems and needs
• Interest in measuring results and understanding which content drives traffic, generates leads and supports sales

Experience in B2B SaaS, PropTech or another technology company is a plus, as is experience with tools such as HubSpot, Google Analytics, Google Search Console or WordPress.

Your key responsibilities:

• Create and update content for the Bidrento website
• Create blog articles, case studies, customer stories and LinkedIn content
• Write copy for advertisements, landing pages and email campaigns
• Develop SEO content and improve existing content
• Identify new content topics and marketing opportunities in Estonia and international markets
• Work closely with the sales team to create sales-supporting materials and campaigns
• Maintain a consistent Bidrento tone of voice and messaging across different channels
• Monitor content and campaign performance and make improvements based on results
• Use AI and automation where they can make repetitive marketing activities more efficient

What we offer:

• A proven international SaaS product and the opportunity to work across multiple European markets
• A real opportunity to influence Bidrento’s marketing and communication
• Close cooperation with our Sales, Product and management teams
• A fast-moving environment where good ideas can be implemented quickly
• Strong development and career opportunities as the company grows
• Sports compensation
• 3 paid health days per year
• Free parking
• Modern office in Tallinn

We are looking for someone who does not want to be just a copywriter, but wants to understand the business, the customer and the market, and create content that helps Bidrento’s brand and sales grow.

The role requires regular office-based work in Tallinn and close cooperation with the team.

Send your CV and/or LinkedIn profile to natalja.napsep@bidrento.com.